Cut - The cut of a diamond not only refers to the shape of the diamond but how also well the diamond has been cut to give you the best brilliance and scintillation in the stone. If the proportions are not correct in the stone, light is lost through the crown and pavilion facets resulting in a loss of scintillation (fire) and brilliance.
IMP Jewellery chooses those diamond that are cut to the best proportions so that your IMP diamonds will always be seen in a crowded room.
Colour - White diamonds are graded by color or how free from color they are. The scale starts at D, which is the highest and most colourless, descending down the alphabet as the color or yellow tone increases. To the untrained eye diamonds from a K color can start to appear tinted.
Diamonds also occur naturally in shades of champagne, cognac, pink, yellow, green and blue.
